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Website ‘Musts’ for 2022
Your website is one of your most valuable sales tools. It’s how people find you, get a sense of your style, and place an order at any hour of the day. Is yours reaching its potential? In the January/February issue of Floral Management, floral educator and digital...
Find Your Digital Home for Captivating Content
Facebook, Instagram, Twitter, TikTok, YouTube, Snapchat, LinkedIn, Clubhouse, Nextdoor — these only represent a fraction of the dizzying number of social media platforms. The volume can be quite intimidating, especially for those of us who aren’t digital natives....
4 Tips to Recruit and Retain
When an employee unexpectedly gives notice, you might feel sucker punched. Alas, this unwanted surprise is quite common, as owners and managers juggle dozens of logistical challenges on a day-to-day basis — distracting them from connecting with their staff. In the...
Floral Trends to Embrace in 2022
Floral style preferences vary geographically and demographically; still, there are several universal trends in the industry that have come to be in part because of the pandemic. In the latest issue of Floral Management, contributing writer Victoria Abbott Riccardi...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.