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Online, Authentic Messaging Cuts Through the Chaos
Finding a fitting marketing message has become an increasingly challenging task for all types and sizes of business, given that most customers’ needs, priorities — and budgets — drastically changed on a dime. But some businesses, inside and outside of the industry,...
SAF Gives Primer on Federal Business Loans
Here’s one piece of good news in these unsettling times: the federal government has allocated substantial funds to help business owners get back on their feet. “Congress wants companies to stay in business and pay their employees, so our economy can bounce back,” said...
Tactics to Recover and Rebuild Wedding Work
Social distancing to combat the spread of COVID-19 has postponed countless spring trips down the aisle, causing a lot of frustration and heartbreak for couples, their loved ones — and their florists. During a March 24th webinar for the Society of American Florists, a...
4 Coronavirus Considerations for Your Business
Unless you’ve been living under a rock (in which case, you’re probably really safe!), you’ve no doubt been inundated with many troubling facts about the coronavirus. Wondering what you need to do to protect your customers, employees and business? Glenna Hecht,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.