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Season 2 of ‘Life in Bloom’ Coming Soon
Set your DVR — “J Schwanke’s Life in Bloom” returns to American Public Television stations beginning April 14. The show debuted in April 2019 on 120 channels in 63 markets and earned J Schwanke, AAF, AIFD, PFCI, the coveted title of Floral Management’s 2019 Marketer...
Vice President Pence Visits S.C. Florist
On Valentine’s Eve, the staff at Tiger Lily Florist in Charleston, South Carolina, got a whopper of a surprise when a very high-profile customer walked in the door: Vice President Mike Pence. The shop got about a 15-minute heads up, thanks to a neighboring business...
Five Facebook-Ready Posts to Push for Women’s Day
International Women’s Day is March 8, and this year’s holiday could feel especially appropriate to customers active or inspired by the #MeToo and Time’s Up campaigns. Spread the word that your shop honors the day and can help honor important women in your customers’...
How a Longtime New York Shop Found a (New) Groove
When the Palliser brothers came together in 2015 to help find a new groove for their family’s longtime New York business, they faced increased competition, high customer expectations and a changing retail landscape. This month in Floral Management, we chart how...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.