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Sun Valley Farms, iBulb Celebrate American Tulip Day
San Francisco’s Union Square was transformed into a floral wonderland Saturday, March 2, for American Tulip Day, a promotional event organized by iBulb, a Dutch marketing company. It was the country’s second annual celebration of tulips, said Bill Prescott, marketing...
Australia’s Bart Hassam Wins 2019 FTD World Cup
Bart Hassam, an esteemed designer from Brisbane, Australia, was named the 2019 FTD World Cup Champion on Sunday, March 3, at the conclusion of one of the world’s most prestigious floral design competitions. The three-day showdown, sponsored by FTD and held at the...
Highlight Your Female Staffers for Women’s Day
Looking for a way to promote Women’s Day that doesn’t feel overtly sales-y? Why not spend the week celebrating your female employees and sharing their stories with your followers? Pulling back the curtain to reveal your team’s personality is an extremely effective...
Meghan Markle’s Baby Shower Featured Flower Arranging, Donation
Meghan Markle’s recent baby shower festivities revealed her affection for flowers and philanthropy. On “CBS This Morning,” co-host Gayle King, one of the Markle’s close friends, kept mostly mum about the intimate February 20 affair (in deference to the duchess’s...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.