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Industry Members Prepare to head to Washington, D.C.
Even as the partial government shutdown continues, floral industry members are preparing to make their case to lawmakers this spring. “Make YOUR Business the Hill’s Business” is the floral industry’s call to action for the Society of American Florists’ 39th...
SAF V-Day Notebook: A Treasure Trove of Promotions, Pointers and More
Are you ready for some football?! The countdown is on for the biggest sporting event of the year, with the AFC and NFC conference games scheduled for this coming Sunday. Eager to secure early orders to enjoy a smoother and more profitable Valentine’s Day? (Obviously!)...
Daddy Daughter Party Generates Goodwill, Extra Sales
Romance gets the lion’s share of attention for Valentine’s Day — but it’s hardly the only type of love worth celebrating. At Allan’s Flowers in Prescott, Arizona, Rakini Chinery, AAF, AzMF, devotes a few hours during her busiest week of the year to encourage parents...
Florists React to Bridal Media Evolution
If tradition continues, droves of women around the country now sport a sparkly new accessory on their left hands, thanks to all those holiday and New Year proposals. Unlike the brides who came before them, however, these overjoyed ladies won’t be rushing out to Barnes...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.