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Industry Mourns David Austin, Father of Old English Garden Roses
World-renowned rosarian David Charles Henry Austin, whose eponymous line of garden roses earned legions of admirers among floral industry professionals, gardening enthusiasts and brides alike, died peacefully at his home in Shropshire, England, surrounded by family on...
Industry Challenges, Opportunities to Shape SAF’s Future
Back in August, the Society of American Florists began an eight-month existential journey to determine the association’s purpose, responsibility to the floral industry and unique selling point to growers, wholesalers, retailers, manufacturers and event planners. In...Wanted: SAF Award Nominations
Pop culture’s awards season kicked off Sunday with the Golden Globes honoring achievement in television and film. Though the floral industry’s version may feel like eons away, now is the time to nominate individuals worthy of recognition — and apply for honors...
Listen for Cues To Pitch Bigger Sales
A new year means a new column for long-time Floral Management author Tim Huckabee. Throughout 2019, the FloralStrategies founder will share “Tim’s Calling,” featuring real examples of his undercover test orders (with full audio available online) and call analysis in...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.