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Pantone Names ‘Viva Magenta’ Color of the Year
Pantone’s 2023 Color of the Year, Viva Magenta (Pantone 18-1750), exudes confidence and enthusiasm — and brims with possibility in the creative hands of floral professionals. “Viva Magenta is brave and fearless,” says Leatrice Eiseman, executive director of the...Christmas Greens: A Year in the Making
Sharing your products’ origin is a way to interest, engage and impress customers. The latest issue of Floral Management tracks the backstory of Christmas greens, offering fun nuggets to use in your holiday marketing. “Christmas is a year-round subject for Pacific...Teleflora Launches Holiday Campaign, Pop Up with Ukrainian Culture Center
For many, the holiday season means celebrating with family and friends. For others, it is the loneliest time of the year. To make this period a little brighter for everyone, Teleflora’s latest ad campaign, “Leave No One Out This Holiday,” highlights the immense power...3 Design Room Hacks for a Seamless Holiday Season
Ready or not, the holiday season is upon us. With house décor installations, holiday parties, winter weddings and an influx of walk-in shoppers expected, your designers can use some extra support. In the latest issue of Floral Management, Samantha Pascal, general...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.