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Princess Eugenie Incorporates Tradition and Color in Wedding Flowers
For her Oct. 12 wedding to Jack Brooksbank, Princess Eugenie honored royal tradition while also incorporating rich fall colors in her floral décor. The couple hired London-based florist Rob van Helde, who’s worked with a number of celebrities, including Pierce...
‘Flower Crown Friday’ Attracts Hundreds to NYC Florist
Eager to entice foot traffic and create a buzz on social media, Nic Faitos planned an interactive fashion-inspired event in front of his shop to close out September. The president of Starbright Floral Design in New York City played into the popularity of floral...
Article Explores Floral Industry’s Courting of Millennials
Katy Kellener, a 31-year-old freelance writer, recently explored millennials’ relationship with flowers and the floral industry’s efforts to woo her demographic in a lengthy feature for the Observer. Kellener’s piece cited a 2015 report by the Produce Marketing...
Indiana Florist Lobbies For New State Alcohol Permit
The Indiana legislature is considering a new permit that would allow local retailers to sell and ship alcohol — thanks, in large part, to the tenacity of florist and Society of American Florists member Michelle Herr. For years, the owner of Banner Flower House in...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.