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Want To Sell More? Tell A Story
Storytelling appeals to customers’ emotions, making them more open to making a purchase. Think back to your childhood, when bedtime often started with the words, “Once upon a time.” What did that phrase conjure? Pirates and princesses, perhaps — but in a broader...
One Year After Harvey, Houston Florists Recall Challenges, Camaraderie
Three hundred and seventy seven days have passed since Hurricane Harvey hit the Gulf coast of Texas, inundating the Houston metropolitan area with a catastrophic amount of rainwater, displacing more than 30,000 people and inflicting $125 billion in property damage. In...
For Bigger Sales and Better Service, Nix the Nice
“Will this design look nice?” It’s a favorite customer question, which far too many florists instinctively answer, “Of course!” (perhaps with a trace of bitterness in their heads). Doing so hampers your sales potential, said FloralStrategies president Tim Huckabee in...
SAF Florist Designs For Aretha Franklin Memorial Events
It’s been a busy and emotional week in Detroit, as mourners pour in by the thousands to honor Aretha Franklin, the American icon who died Thursday, August 16 at age 76. Preceding a private funeral, Friday, August 31, the public was invited to pay respects during three...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.