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‘American Grown Flower Month’ Shines Spotlight on U.S. Growers
An influential U.S. senator from the Golden State recently introduced a resolution celebrating the contributions of American flower growers and designating July “American Grown Flower Month.” On June 18, Dianne Feinstein (D-California) delivered a moving speech on the...
SAF Video Breaks Down On-Page SEO Tips
Looking for your next binge-worthy series? Put screen time to good use by working on your website’s search engine optimization. The Society of American Florists released the third episode in its new tech video series, “Your Brand Online.” In it, Max Duchaine, SAF’s...
Virginia Florist To Hold 13th Anniversary Party
Who says you need to wait for a milestone — or even a round number — year to hold an anniversary party? With all the challenges facing florists, every year in business is worthy of a celebration. On June 28, Strawberry Fields Flowers & Finds in Richmond, Virginia...
Turn ‘Summer Slowdown’ into Customer Service Training Time
A summer slowdown is no reason for your staff to idly stand around. In fact, a little “free time” is an excellent opportunity to work on your customer service and chase down more sales, says FloralStrategies president and Floral Management columnist Tim Huckabee. His...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.