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Writer Pens Ode To Peonies
April showers bring May flowers — specifically, peonies. The big, fluffy flowers, beloved by brides everywhere but readily available for just a few weeks each spring, were the focus of a recent article in The Cut, titled “Today is the Perfect Day to Buy Peonies.”...
Finding, Courting High-End Brides
If you’d like to land more grandiose weddings, search for chances to rub elbows with affluent people. “Money goes where money is,” said Jennifer Harvey, CAFA, CFD, a freelance designer in Brockville, Ontario and a featured speaker at the Canadian Florist Business...
New Video Series Tackles Tech Challenges
What good is having a website if your customers can’t find it? Answer: no good at all. Search engine optimization, a marketing discipline that improves visibility online, is an imperative practice for businesses today. It’s also a concept that mystifies and...
Lovingly Hosts Story Contest for Mother’s Day
To get consumers thinking about Mother’s Day and how flowers make the perfect gift, Lovingly, a website and POS provider for retail florists, launched a “Free Bouquet for Mom” contest in early April. To enter, people share a personal story about their mother’s...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.