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6 Steps to Rectify Customer Complaints
Feedback isn’t always pretty. Sometimes, it really stings — say, when a customer calls to say you screwed up. But with the right mindset, you can use criticism to your advantage, by showing your dedication and converting the complainer into a lifelong flower buyer....
Scotts Miracle-Gro Passes Tax Cut Benefits On To Employees
In response to passage of the Tax Cuts and Jobs Act in late December, the head of a Fortune 1000 company sent a staff-wide email announcing the positive impact the bill would have on the company and how he planned to invest the projected savings in a host of employee...
Flowers Elevate ‘The Ask’ for Promposals
Hopeful grooms aren’t the only ones pressured to make grand gestures these days. Over the past 15 or so years, high school students have been coming up with creative, clever and over-the-top ways to ask their classmates to prom — a trend that’s only been amplified...
To Increase Bridal Biz, Think Beyond ‘The Big Day’
Persuading brides-to-be to go all out on lavish floral arrangements for their ceremony and reception isn’t the only way to increase your wedding revenue. After all, a wedding isn’t really just a one-day fling; anyone who’s tied the knot or served as an attendant knows...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.