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Marketer of the Year Alumni: Award Boosts Confidence, Motivation, Reach
Second-generation florist Rick Canale grew up reading Floral Management and, over the years, accumulated a long list of business owners he admired and emulated. Among them: Marty and Jane Loppnow, of Waukesha Floral & Greenhouse in Waukesha, Wisconsin, and Frances...
Florists Bring Flowers to Forefront on International Women’s Day
Society of American Florists members marked International Women’s Day, Thursday, March 8, with a variety of creative initiatives, including design classes and surprising female business leaders with bouquets. “International Women’s Day really took off this year,” said...
FTD and POPSUGAR Partner for Women’s Day Celebration
FTD joined forces last week with POPSUGAR, a global lifestyle media company, to create a pop-up flower market in New York City in celebration of International Women’s Day. In conjunction with the event, FTD brand ambassadors dispersed throughout Manhattan to...
Ask One Critical Question to Improve Sales
After making a couple thousand mystery shopper calls, Floral Strategies President Tim Huckabee has heard far too many florists inundate customers with questions, leading with one that immediately quashes their sales potential: “How much do you want to spend?” A...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.