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Five Ways to Drum Up Women’s Day Sales
Valentine’s Day, understandably, is the current focus of industry professionals worldwide. But business must go on after February 14. And in just a few weeks, there’s another holiday poised to give florists another big boost in sales: International...SAF Brings Profit Blast — and Sales-Building Ideas — to Austin
Sales and customer service expert Tim Huckabee, returns to the stage February 27 for SAF’s 1-Day Profit Blast in Austin, Texas, where he’ll deliver his no-nonsense advice that has helped hundreds of retailers drastically increase their average sales...
Team-Focused’ Hiring Practices Yields Quality V-Day Help
When recruiting holiday helpers, Dana Cook, AAF, doesn’t sugarcoat the job description. “Our Craiglist ad reads, ‘You will NOT be designing,'” said the owner of Julia’s Florist in Wilmington, North Carolina. (That opener immediately weeds...
Be Ready for the Test Order
Journalists don’t pull any punches when reporting on the good, the bad and the ugly of Valentine’s Day. Right now, they’re in research mode, posing as consumers ordering flowers. Expect their stories, published in early February, to discuss the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.