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Dig In to Digital Strategy in Miami
With 53 percent of the world’s population on social media and 80 percent of consumers buying products in response to seeing social media content, according to two findings, mastering digital marketing is a must. Those same social media users spend an average of two...Wanted: Nominations to Celebrate Industry Professionals
The floral industry is comprised of hard working, dedicated, innovative and passionate professionals — and they deserve to be recognized and celebrated. The Society of American Florists is calling for nominations for several awards, which will be bestowed upon...Florists ‘Express it in Flowers’ at Philadelphia Flower Show
Floral designers showed off their craft, the joy they experience from their work, and wowed the audience with their innovative use of colors, shapes, textures and fragrances in their installations that were part of the Pennsylvania Horticultural Society’s 2023...Floral Pros Get Proactive to Solve Labor Woes
When Chris Drummond, AAF, PFCI, talks with florists, wholesalers and flower growers, everyone lists labor in their top three challenges “without exception,” he says. “And we’re not going to fix the labor shortage in our industry unless we all become very...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.