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FTD Teams Up with Certifying Agency for Green Effort
A new partnership between FTD and a certification programmed aimed at identifying “green” businesses could help some florists better market their eco-consciousness to consumers. Through the partnership, FTD member florists can become certified through the Green...
APW Sales: Ask and You Shall Receive, Say Some Retailers
Partnerships, persistence and patience. Those three attributes seem to be a common thread among florists who experienced success last year with Administrative Professionals Week — an annual event many in the industry say is becoming less and less of a floral...
SAF Leader Appointed to USDA Advisory Committee
A longtime volunteer leader with the Society of American Florists has been named to an influential committee that provides insight and advice to the U.S. Department of Agriculture. Dr. Marvin Miller, AAF, of Ball Horticultural Company in West Chicago, Illinois,...Go for the Gush
A celebrity goes out for brunch and then disses the restaurant on Twitter. A woman takes to Yelp complain about sub-par service at a local clothing store. A man writes a scathing blog post about a local store’s return policy. Welcome to customer service in...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.