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SAF Responds to Inaccuracies in New York Times Story on Floral ‘Revolution’
The Society of American Florists has responded to a New York Times story that mischaracterized aspects of the floral industry supply chain. “In the current floral industrial complex, everything we admire about a fresh flower — the fragrance, the delicate structure,...
Floral Industry Speaks, Congress Listens: FNRI Gains 15 Supporters
Less than a month after the Society of American Florists’ Annual Congressional Action Days (CAD), 15 congressional offices have submitted appropriations requests to increase funding for the Floriculture Nursery Research Initiative (FNRI). FNRI, a partnership between...
Arizona Shop Plans Spa-Like Mother’s Day Event
A flower shop in Prescott, Arizona, is keeping Mother’s Day high on customers’ radars with an in-store event focused on pampering. Allan’s Flowers will host “Bubbles, Scrubs and Backrubs” the week before Mother’s Day. The event, which owner Rakini Chinery first...
Retailers Experience New Ideas, Inspiration and ‘Best Eight Hours’ in Philadelphia
Gretta Boehme of America’s Florist in Bound Brook, New Jersey, said her decision to attend the Society of American Florists’ 1-Day Profit Blast last weekend in Philadelphia was simple: She wanted “fresh, new ideas” and a dash of “inspiration.” In all likelihood, many...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.