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Industry Members Talk Local Ties, Leadership
What can local florists do to tap into community ties and refine their messaging to better connect with area customers? How and why are leadership best practices evolving during the pandemic — and what are lessons that every floral business leader should be taking...
Kansas Florist Shares Lessons on ‘Learning to Adapt’
Find a way to embrace change. Keep your plans fluid. Watch your financials. Those are three lessons that longtime floral industry member Jennifer Barnard of Tillie’s Flower Ship in Wichita, Kansas, said she’s taking with her from the pandemic. In a recent issue of...
SAF Extends Access for Reinvention Summit
When SAF’s Reinvention Summit kicks off July 27, it will include more than 15 targeted sessions, including keynote addresses, panel debriefs, roundtable discussions and an appearance by contestants from Netflix’s hit show “The Big Flower Fight.” Not sure if you can...
Pennsylvania, Ohio Shops Collect for Families in Need
A group of associated flower shops in Pennsylvania and Ohio came together for the tenth time earlier this month to collect hundreds of pounds of non-perishable items for area food banks. The pandemic made the effort especially meaningful this year. The “Stems Hunger”...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.