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Florists Look Forward to Weekday Valentine’s Day
A high-profile reason for a romantic gesture in the middle of the week? Florists are saying, “yes, please.” More than 90 percent of florists surveyed by the Society of American Florists expect higher sales on Valentine’s Day this year, when the holiday falls on a...
Growers Predict Shortages of Key Foliage for Valentine’s Day
Some growers in Central Florida are still reeling from a devastating hit last fall from Hurricane Matthew. The aftermath of the storm could lead to shortages of leatherleaf on Valentine’s Day. “We are making progress everyday but there is still a lot of work to be...
Direct Mail, Tweaked for Better Holiday Returns
Here’s a new twist for your Valentine’s marketing: This year, go old school. “Direct mail, one of the most maligned marketing practices, is having a moment,” writes Etelka Lehoczky for Inc. magazine. “When done right, the return on...
Have You Ignored These Sales Opportunities?
We know you have Valentine’s Day and Mother’s Day covered, but are you making the most of events and opportunities between the big holidays? This week, Society of American Florists editors reviewed a year’s worth of Sales Wake Up stories to find “hidden” opportunities...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.