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Inspirational Messages from Floral Industry Members Resonate in Complex Times
Back in September during SAF Maui 2016, the Society of American Florists’ annual convention, six floral industry members shared stories on the theme of “Beginnings.” During each 10-minute talk, a riff on the popular TED series, the speakers discussed how they got...
What’s Ahead for the Floral Industry in a Trump Administration?
The election of Donald Trump and Republican majorities in the House and Senate signals change in Washington. That much is certain. What’s unclear is exactly how this new administration will act and how those actions could affect floral industry business owners, said...
A Quick Fix for Better Open Rates
Chris Drummond, AAF, of Plaza Flowers in Philadelphia has discovered a “secret” for improving open rates. Put a low price point in the subject line. Drummond experimented with the idea last year, when he included $39.99 in the subject line of a...
Pumpkins Add Punch to Thanksgiving Work
In British Columbia, Christa Dannhauser has found a way get her customers excited about Thanksgiving floral designs: pumpkins — and a dose of whimsy. For the past several years Dannhauser, of Flowers Beautiful, has sold 75 to 100 fresh pumpkin arrangements for the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.