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Reporters Flock to Cover Florist’s Role in Urban Revitalization
A floral business opening its doors to the public is rarely headline news — or a reason for a visit from the mayor of a major U.S. city. But in Indianapolis Thursday, reporters from local CBS, NBC, ABC and Fox affiliates and Mayor Joe Hogsett (wearing a rose on his...
Florist Goes Smaller for Thanksgiving Sales
Several years ago, having watched customers move further from traditional (big) floral centerpieces for Thanksgiving dinner, Shirley Lyons, AAF, of Dandelions Flowers & Gifts in Eugene, Oregon, made a strategic decision to think smaller. Instead of putting out a...
New Ideas in Sales, Tech, Profits and Service Draw 90 to SAF 1-Day Profit Blast in Denver
Ninety floral industry members gathered in Denver on October 23 for the latest round of the Society of American Florists’ info-packed 1-Day Profit Blast. The event, sponsored by Denver Wholesale Florist, drew a cross section of retail florists, from rookies days out...
Boston Shop Ditches ‘Can I Help You?’ for ‘Go Pats!’
In Boston, Rick Canale has found a new way to solve the ongoing challenge of helping staff members connect quickly with customers in an authentic way: sweatshirts. Earlier this week Canale handed out hooded sweatshirts to his employees at Exotic Flowers. On the back,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.