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3 Ways to Turn Petal It Forward PR Wins into Sales Success
If you are among the floral industry members who executed a local Petal It Forward event in more than 225 cities this week, you may be wondering today: How do I turn all of this goodwill and good press into actual sales?PR expert Melissa Cassera said doing just that...
AFE Creates Internship Guide for Business Owners
The key to attracting and keeping young workers may not be the free-spirited perks of popular culture (free food, ping pong tables and skateboards in the workplace). Instead, many millennials are looking for something much more traditional from jobs: skills. That’s...
Across the U.S., Local Florists Petal It Forward
On the morning of October 19, Jim Relles had something just about every local florist dreams of: Reporters from all three network affiliates were in Relles Florist, begging Relles to tell them more about his flowers, his business and why every person in Sacramento,...
Check your Gut?
To hire the best team possible, including seasonal workers, give some job candidates a second look, even if they don’t make a sterling first impression. That’s advice from Lou Adler, CEO of the Adler Group, a human resources consulting firm that specializes in...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.