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SAF Maui 2016 Attendees Share Lessons Learned
Cutting-edge information on technology, practical tips on bringing out the best in employees and improving sales, big picture perspective on economic and consumer trends, insight on exciting products and varieties and a smartphone filled with new contacts. Those are...
In Biennial Address, SAF CEO Shares Good Economic News — and Caveats
Floral industry business owners who are responding to new trends in customer service and demand, and paying attention to economic shifts at the macro level, have good reason to be cautiously optimistic about the future. That was a message Society of American Florists’...
Romance Blooms at SAF Maui 2016
When the Society of American Florists ticks off stats for SAF Maui 2016, its annual convention last month in Maui, the organization can proudly list 400-plus attendees, 88 first-time attendees… and one gorgeous, unexpected wedding. Just days after the convention...
3 Modern Sales Skills that Build Business
The next time you and your team meet with a bride but fail to land her wedding, try asking yourself three questions: Did we shut down the consultation too fast? Did we try to co-create, rather than sell? Did we follow-up in the right way? Those three approaches can be...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.