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Increase Falls Sales with High Texture Cuts
Could one of the “biggest trends in floral design” help increase your average transaction and set you apart from the grab-and-go selections available at the supermarket this fall? Sandy Schroeck, AIFD, PFCI, a freelance designer in Eden Prairie, Minnesota, said “you...
Don’t Say This to Your Sales Team
Imagine the following scenario: You hire a new sales team member. On her first day, she asks you, “What do you expect of me?” You, as the owner of the business, say, “I want you to sell flowers”. According to Jason Jordan of Forbes’ Salesforce, that answer isn’t...
Congressman Pays Visit to Oregon Flower Farm
Flowers, family and national legislation were some of the topics a U.S. congressman touched on when he visited a flower grower in Oregon last week. Rep. Kurt Schrader, a Democrat representing the state’s fifth district, toured Oregon Flowers in Aurora, on Sept. 16....
Improve Your Email Marketing Approach in Two Steps
Consider the following scenario: You connect online with the manager of an exclusive wedding venue and then quickly add her to your shop mailing list. Within a few days, she’s receiving emails from your shop — and you feel on your way to having that coveted foot...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.