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Spring Clean Your Sales Lingo
To present a truly fresh face to customers as the weather warms up, you’ll need to do more than sweep your store and update your online graphics, according to Colleen Francis, of the Eye On Sales blog. In a recent post, Francis argued that many business owners...
SAF PR Program Drives Teens to Prom Flowers
The Society of American Florists is using a new public relations program and a major rite of passage to connect teens and flowers. Prom season is the ideal time to help “teens feel a greater connection to flowers, and to spark their interest in purchasing flowers and...
Florists Weigh in on Women’s Day Returns
Can Women’s Day — already an established holiday in many other countries — become a big deal in the U.S.? That’s a question many Society of American Florists members are still pondering, several weeks after the March 8 observance. This year, 48 percent of respondents...
Instagram Considers Algorithm Change — Slowly
“Turn on post notifications.” If you spend much time on Instagram, you’ve probably seen these four words — or the cheekier variation, “Turn me on,” and the more lyrical, “Let’s stay together” — on the social media platform. The flurry of pleas resulted from an...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.