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Obituary: Industry Pioneers and Hall of Fame Winners Pass Away
During the holidays, two floral industry members who pioneered new ideas and products — and received the industry’s highest honor, induction into the Society of American Florists’ Floriculture Hall of Fame — passed away, leaving behind legacies of service and...
Trade Magazine Highlights Work of Ohio State Ornamental Plant Research
An important research center that the Society of American Florists helped found has received positive press in a popular trade magazine. In the December 2015 issue of Nursery Management magazine, writer Matt McClellan turned his attention to the Ornamental Plant...
In New Hallmark Mystery Movie, Brooke Shields Takes on the Role of Florist
Ever think the everyday dramas, heartaches and disagreements of your shop could be the stuff of the big screen — or at least some can’t-miss TV? Hallmark Movies & Mysteries agrees. This month, one of three original mystery movies produced for the TV channel will...
Arizona Flower Market Gives Away Roses in Exchange for Toys and Food Donations
Arizona Flower Market held a Christmas food and toy drive to support The Society of St. Vincent de Paul in Phoenix, Arizona. Patrons could donate a new, unwrapped toy, or five cans of food and receive one free dozen white sweetheart roses from Africa. All the roses...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.