Despite a global pandemic, an Ipsos poll conducted this month on behalf of the Society of American Florists found only a slight decrease in the number of American adults buying Mother’s Day flowers and plants this year – and a slight increase in their median and...
The U.S. Department of Agriculture posted a final rule May 14 on biotech regulations that would allow the floral industry to innovate more precisely, efficiently and at a reduced cost. “The regulatory approach embraced by USDA is commensurate with the low risk of...
Now that Mother’s Day is over, floral industry members are turning their attention to traditional spring/summer milestones that could be dramatically different this year for many Americans. First up: High school and college graduation and commencement ceremonies,...
You made it through a most unusual Mother’s Day. Congratulations! But have you and your team documented what went right and what you learned? A longtime industry financial pro said that’s a critical step in any holiday plan. Last year, Floral Management contributing...
The run-up to one of the floral industry’s biggest holidays was chaotic and filled with uncertainty —especially for florists in states with strict business closure and stay-at-home measures. Based on early feedback from industry members, however, the end result for...
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