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Looking to Improve Sales and Service? You May Need to Go Undercover
Ever wonder what your staff really sounds like to customers when they call to place an order with your store? Are they professional and efficient? Empathetic and personal? Do they ask sales-crushing questions like, “How much do you want to spend?” and offer, “Our...
In Tight Labor Market, Industry Members Look for Novel Solutions
The government’s latest jobs report showed that U.S. employers added roughly 224,000 jobs in June, exceeding expectations. That’s good news for the economy, but it points to a growing challenge for the floral industry: In a tight labor market, it’s tougher than ever...
Michigan Floral Foundation Names U.S. Senator to Hall of Fame
Sen. Debbie Stabenow, the first woman from Michigan to be elected to the U.S. Senate, will add another “first” to her resume this fall: Member of the Michigan Floral Foundation’s Hall of Fame. In October, the Foundation will formally present Stabenow, the ranking...
Pennsylvania Florist Attracts Dozens with Seasonal Celebrations
School is out, temps are up, and people are looking for inside activities. One Pennsylvania flower shop has found a way to turn these seasonal truths into benefits for the business. Starting on Thursday, the team at Floral Designs of Mount Joy in Mount Joy,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.