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Memorial Day Flowers Foundation Expands Presence to Dozens of Cemeteries
Marc Robinson has a few favorite memories from Memorial Day this year. Among them: Meeting two women who became friends through TAPS, a support network for people grieving the loss of a loved one who died while serving in the Armed Forces. The women realized their...
Why Saying ‘No’ Can Grow Your Business
If you want to grow your business in the next year, you may need to learn to say “no” a whole lot more often. That’s advice from Derrick Myers, CPA, CFP, PFCI of Crockett, Myers & Associates, who recently told a packed crowed at the Society of American Florists’...
Want to Hold Customers’ Attention? Focus on ‘How To’ Content
Alert: By the time you finish reading this sentence, you may…already be bored. In our age of Instagram, Twitter, Facebook and YouTube, people’s attention spans are increasingly short — a trend that’s affecting your customers, too. In person and online, you only have...
Marketer of the Year Winners Reflect on Competition’s Effect
A farm that brought a group of flowers from obscurity to national attention. A collective that harnessed the farm-to-table movement for the benefit of the floral industry. A flower shop that created an app to better connect with customers. A longtime retailer that...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.