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Record Number of Industry Members Attend SAF’s 1-Day Profit Blast
Well, that was wicked fun. (Sorry. Can’t help ourselves!) On Sunday, 168 floral industry members from 20 states plus Washington, D.C., and Canada gathered in Boston for the Society of American Florists’ 1-Day Profit Blast. On the day’s agenda: design inspiration (and...
In Lighthearted April Fools’ Video, Google Highlights Flowers
OK, Google. That was pretty funny. In a lighthearted, two-minute video that almost fooled us, Google “promoted” what it termed new technology: Google Tulip, an innovation that translates the feelings, thoughts and needs of flowers into human language. The April Fools’...
Democrats Appear Split on Minimum Wage
A key industry issue that Society of American Florists members discussed last month with lawmakers and congressional staff has been in the headlines again recently — and the news seems favorable to small business owners concerned about rising labor costs. During SAF’s...
How to Handle Customers Who Ghost You
Each month in Floral Management, we share a common question from our members, and the legal advice from Jessica Summers of Paley Rothman, a Bethesda, Maryland, law firm that offers SAF members free consultations. In the March issue, we tackled the question of what do...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.