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Stressed Consumers Turn to Warm Tones for Comfort
Remember when “greige” was all the rage? Months into the global pandemic, American consumers seem to be saying good-bye to greige, gray, beige and other once in-demand shades in favor of warmer, cozier shades, according to a recent story charting color trends in The...
With Addition of Roses to GSP, Industry Businesses Stand to Save Tens of Millions
A recent decision to add roses to a federal trade program that removes tariffs on certain imported goods will result in tens of millions in savings for businesses along the floral industry supply chain. Effective Nov. 1, cut roses became part of the Generalized System...‘We See Valentine’s Day 2021 as an Opportunity to Expand the Holiday’
If the past eight months have taught floral professionals anything, it’s that this is a resilient, innovative industry. But how to prepare for a Valentine’s Day on the Sunday of a long weekend in the middle of a global pandemic? That’s a question that will be front...
This Christmas, Be Like Oprah and Tout Your Favorite Things
Whatever you do this holiday season, make sure that, whether online, over the phone and in person, you push what you want to sell, say florists who are gearing up for a busy Christmas season. Supply chain challenges still exist —and with the possibility of new...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.