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Why It Might Be Time to Ditch Discounts
‘Tis the season for shoppers to be on the lookout for a deal — but be careful about running mega sales and employing budget-friendly lingo. Those efforts can do more harm than good in the long run, warns one longtime retailer. “Price concessions are like coffee, they...
Florists Mourn Tommy Bright Winner James Morley, AAF, AIFD, PFCI
James Raymond Morley, AAF, AIFD, PFCI, who devoted his life to educating and improving the floral industry, died November 3 in Oklahoma City, Oklahoma. He was 86. Morley’s interest in floral design blossomed from a young age, when he would “borrow” flowers from the...
BloomNation Launches Florist-to-Florist Network
BloomNation has launched a new platform that allows its member florists to send and receive orders directly from each other — an initiative the company said is modeled after Venmo, a popular app that allows consumers to digitally transfer money without using cash,...
New Owners at Chrysal International
The owners of Chrysal International, Nordian Capital Partners, announced on Monday an agreement to sell Chrysal to OAT Agrio Japan Ltd., a Japan-based maker of agrochemicals, with a focus on fertilizers, crop protection (pesticides) and biostimulants (substances or...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.