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Economist Warns of Effects of Tariffs on Industry: ‘It’s Not Going to Be Pretty’
As heads of states — and heads of multinational companies — begin to respond to U.S.-imposed tariffs on products from China, the European Union and other countries, one economist with deep roots in the floral industry said the new duties likely will lead to higher...
In Economic Survey, SAF Members Paint a Cautiously Optimistic Picture
How has business been for the first and second quarters of 2018? For the 208 industry members who weighed in on the Society of American Florists’ latest economic survey, the news is good, but the celebrations are tempered. Forty-eight percent of respondents to the SAF...
In B2B, Florists Work with Younger Clients, Smaller Teams and Faster Turnarounds
What’s new in the world of B2B? Clients are younger, corporate teams are smaller — and everyone wants a fast turnaround. That’s according to veteran florists with flourishing B2B businesses. This month in Floral Management, four shop owners weigh in on what’s new in...How to Lock Down Web Sales
A customer has found her way to your site, she’s ready to buy and then — poof! She disappears. What happened, and why didn’t you lock down that web sale? That’s one topic among many that Max Duchaine, digital strategy manager for the Society of American Florists, is...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.