SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Money Motivates: How to Make Incentives Work for Your Store
Money motivates. It’s a simple yet powerful fact that you should use to your advantage to get more performance from your team while simultaneously putting more money in their pockets — and yours. That’s a truism Tim Huckabee of FloralStrategies shared this month in...
APW: Full of Potential or Nonevent? Florists Weigh In
Administrative Professionals Week continues to divide — and in some cases disappoint — florists. The weeklong holiday, observed this year from April 22 to April 28, was once a robust floral-giving event (and known as Professional Secretaries Week), but the name change...
Proposed Farm Bill Offers More Protection for Flower Breeders
The Senate version of the Farm Bill includes language updating a law that protects the intellectual property of floral industry breeders. The provision was also in the House version of the bill which means it is “a virtual certainty that the final bill, when...Mother’s Day Wrap Up: Transportation Issues and Results from National Companies
Mother’s Day 2018 is a wrap, with increased sales for most florists and one in three American adults buying holiday flowers or plants. E-Brief editors recently checked in with national companies to benchmark their returns, and we reached out to members of the Society...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.