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60 Percent of Florists Report Mother’s Day Sales Increase
Mother’s Day 2018 will go down in the books as a strong holiday for many florists: 60 percent of retail florist respondents to a Society of American Florists’ post-holiday survey reported a sales increase. The same percentage reported an increase last year. Small...
Prom Promotion Generates 2.4 Million Impressions
A new social media campaign conducted throughout April by the Society of American Florists scored big with prom-goers, garnering 2.4 million impressions. Targeted to girls ages 15 to 18, the campaign featured a short video posted on Instagram to promote customized...
Memorial Day Flower Outreach Expands to Dozens of U.S. Cemeteries
A floral industry-led initiative to honor fallen service members on Memorial Day and offer comfort to their families provided thousands of flowers at more than 40 cemeteries across the country this week. Established seven years ago, the Memorial Day Flowers Foundation...
Younger Floral Industry Members Connect, Talk Issues
Want happy, productive millennials on your team? (Of course you do.) According to a poll conducted by PGI, a tech and consulting firm, employers who provide younger workers with opportunities to network and connect stand a better chance of attracting and keeping...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.