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To Grow, Embrace the ‘Four Ps’
When Manny and Clara Gonzalez first bought Tiger Lily, their Charleston, South Carolina, floral business, they thought: How hard can this be? “The store had one employee, a part-time, know-it-all college student who came in late every day with wet hair,” writes Manny...Industry Leaders Talk ‘What Comes Next’
The economy is good. The geopolitical scene is less certain. Consumers are confident. They also have more choices than ever, and they still spend far differently on flowers by generation. Social media and the internet give small business owners tools they never...
55 Percent of Florists Report Increase in December Holiday Sales
Oh by gosh, by golly: More than half of florists saw sales go up this holiday season. Among those who saw an increase, 37 percent credited a strong regional economy. Those results are from a recent post-holiday survey of Society of American Florists members, which...
SAF Member Talks Regulations, Research Funding with Influential D.C. Decision-Makers
“Groups working together can make a difference.” That was a major takeaway for Jamie Kitz, key account manager with Sakata Ornamentals in Salinas, California, who represented her company and the floral industry at two key meetings last month in Washington, D.C. Kitz,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.