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Stop With the ‘F’ Word!
Tim Lawing, AIFD, of Tim’s Touch Flowers & Gifts in Lexington, South Carolina, has a plea for florists. “Don’t use the ‘F’ word,” he said. “’Filler’ sounds cheap. It’s no wonder brides think baby’s breath and the like should be free.” A better word? Accents. It...
More Effective HashTags in 4 Steps
When a London-based interior designer and tastemaker wanted to bump up interest in wintery permanent botanicals, she took to social media with a witty, memorable hashtag. #AreYouFauxReal is one of dozens of tags Abigail Ahern has been using this fall to promote lush...
Bergdorf Goodman Puts Flowers Center Stage in Holiday Windows, Ads
Bergdorf Goodman’s iconic holiday window displays in New York City this year include a special nod to flowers and plants. The department store themed its 2017 windows around its hometown, calling the series “To New York, With Love.” Each window is dedicated to an NYC...For Many Growers, Tight Labor Supply Continues to Limit Growth
A major issue keeping a lot of industry growers up at night: labor. Rather, a lack of a reliable labor supply. That was a not-necessarily surprising but crystal-clear finding in Nursery Management magazine’s recent State of the Industry report, which surveyed a cross...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.