SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
SAF Members Convene Virtually to Share Trends, Challenges in COVID World
How are floral industry members tackling the new challenges in finding, training and keeping a stable workforce in the COVID environment? How has the pandemic disrupted the supply chain — and are those changes permanent? Which ecommerce strategies are providing the...
Floral Industry Members Grapple with Wildfires
Wildfires continue to wreak havoc on communities along the west coast of the United States and Canada, with dangerous flames and smoke-filled air creating life-threatening conditions, and skyscapes straight out of a science fiction movie. But the struggle for floral...
2 Tactics to Help Drive Online Sales
All your efforts to make your website as convenient, enticing, and customer friendly as your digital store will help to increase traffic to the site. But the truth is, you’ll need to do more than that to get new visitors to the site, reports Bruce Wright in the...
73 Percent of SAF Survey Respondents ‘Confident’ They’ll Make it Through Crisis
The global pandemic has created many new challenges for floral industry businesses — and disruptions will be long lasting. But a new Society of American Florists Mid-Year Economic Outlook Survey that queried association members across segments found floral industry...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.