The headline of our story last week on Hurricane Irma and Harvey and their effect on Florida and Texas had some SAF members saying, “Wait a minute.” “I think perhaps this is a bit premature,” wrote Cheryl Pacheco of Carlson-Wildwood Florist in Tampa, in response to...
A recent story in our Sales Wake Up newsletter set out to illustrate social media marketing tips and ended up highlighting how fast and dramatically a viral story can change. The story, about a Gainesville, Florida, Police Department Facebook post that went viral...
Hurricane Irma was no laughing matter, but for one police department in Florida, the big storm, and some savvy social media posts, created giggles, goodwill and Internet fame — not to mention a whole lot of swooning. It all started with a serious-minded post on...
High weather drama continued this week, as Hurricane Irma made landfall in Florida, cutting a wide path of destruction but also sparing some areas that had been bracing for harder hits. Floral industry members from South Florida to South Carolina have checked in with...
A longtime floral industry leader and the owner of one of Maryland’s largest florists has been named Teleflora’s 2017 recipient of the Tom Butler “Floral Retailer of the Year” Award. Raimondi’s Florist is a third-generation, family-owned and operated floral business...
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