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Rose Named for Beloved Floral Designer
There’s a new rose in town — and it’s named for a floral industry legend who has dedicated her life to the art of floral design, the advancement of the industry, and the education of florists around the country. At the Texas Floral Expo on July 28, Rio Roses and the...How to Cut Summer Labor Costs Right
Here’s a question florists ask Derrick Myers, CPA, CFP, all the time: How can I cut my labor during the slow summer and still keep my employees for the busier times? “It’s easy for me to suggest florists simply cut employees’ work hours during the slow season to keep...
SAF Members Talk Policy with California Congressman
Thanks to two Society of American Florists members, the floral industry had a seat at the table for an important discussion with an influential California congressman on crop protection, immigration, and much more. The wide-ranging discussion with Rep. Jimmy Panetta...
Industry Members Bullish on First, Second Quarters of 2017
How’s business? Pretty good! That was the generally cheery picture that emerged from a recent Society of American Florists survey on first and second quarter returns. Forty-eight percent of all respondents — including growers, wholesalers and retailers —...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.