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3 Ways to Turn Instagram Followers into Buyers
You post gorgeous pics regularly to Instagram. You’ve steadily built a following. Now … how the heck do you turn all those polite commenters into actual here’s-my-credit-card-ring-me-up customers? It’s easy for business owners to become complacent about generating...
Mother’s Day Debrief: To Be Open on the Holiday or Not?
Here’s a question most florists have wrestled with at some point: Is it worth it to be open on a Sunday for Mother’s Day? The Society of American Florists’ post-holiday survey this year made it clear that most florists received few orders — about 5 percent on average...
Orlando Florist Shares Free Flowers on Anniversary of Deadly Mass Shooting
To commemorate the one-year anniversary of the country’s deadliest mass shooting, Orlando residents and visitors turned to song, prayer, community — and flowers. “Hundreds of people have left flowers, cards and drawings at Pulse nightclub to remember the victims who...
Finish Strong: Memorable, Meaningful Goodbyes in Emails
Imagine hanging up on a customer without saying good-bye or thank you or without trying to inject any kind of person-to-person connection into the conversation. Unthinkable, right? According to Justin Bariso, founder of the consulting firm Insight, business owners...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.