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Understanding Insights, Instagram’s Free Analytics Tool
Instagram can be a florist’s best friend. Our industry’s products are quite literally born to be shared and can create an instant emotional connection at first gaze. Leveraging a visual medium such as Instagram to spread the joy and beauty of flowers could...
Tackling the Instagram Algorithm, Together
It takes a village, as they say, to beat the Instagram algorithm and boost the organic visibility of your content. A village or — in the case of one new social media trend — maybe a pod. Since Instagram shifted away from the chronological feed in 2016, users have been...
Google Rolls Out Mobile-First Indexing
It’s been roughly six months since Google announced that they would be rolling out algorithm changes to “sites that follow the best practices for mobile-first indexing”. This announcement represented a fundamental shift in the way Google’s...
Member Experts Directory
Got a question? As an SAF member, you have access to a seasoned panel of veteran florists as well as industry suppliers, ready to offer some advice. Financing Growth Adding a Location Care and Handling Consolidating Locations Corporate/B2B Financial Management...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.