Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. Marci Rasmussen of Especially for You, in Salt Lake City, Utah, knew that if she and her team...
Point of sale (POS) systems provide you with one thing: information. However, it’s up to you to set up your system to make sure that information is usable and valuable to your business. Here are some of the key uses to maximize the value of your POS highlighted in the...
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. For the Monday Morning Flower and Balloon Co., the start of the COVID-19 pandemic presented one...
During the course of the pandemic, online sales rose at least 50 percent for most flower shops with websites, estimated Dan McManus of TeamFloral, a company that specializes in helping florists grow online business. Now is the time to learn more about how SEO can...
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. For Nancy White, owner of The Flower Bar in Larchmont, New York, the COVID-19 pandemic has been...
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