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Consumers Rooted in Plant Love During Pandemic
2020’s plant babies are now growing into plant toddlers — and their plant parents show no signs of slowing their enthusiasm for all things plants. Last year saw an influx of people with an interest in plants, especially using them as a way to connect with others and...
Retailers Report Double-Digit Easter Sales Bump
The Easter Bunny delivered great sales for the floral industry this year, with many retailers reporting increases above both 2020 and 2019 sales marks. A recent poll by the Society of American Florists shows that 74 percent of respondents noted this year’s sales had...
Attract and Retain a Strong Workforce With These 4 Tips
There has been a lot of fallout from the global COVID-19 pandemic that has rippled through just about every industry. For the floriculture industry, that’s proven both positive — increased consumer awareness of and engagement with flowers and plants — and negative,...
Easter Celebrations Take a Small Hop Forward
The COVID-19 pandemic has put a damper on holiday plans for the past year, but as more people are receiving vaccinations, stimulus funds are hitting bank accounts, and weather improves, consumers are increasingly finding ways to celebrate safely — and they’re starting...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.