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13 Designers Vie for Sylvia Cup at SAF Amelia Island 2019
The thrill of competing in front of a live audience, the nail-biting buildup of tackling a surprise floral design challenge. These are two elements that keep contestants coming back to participate in the Society of American Florists’ annual Sylvia Cup Design...
What Will You Wear to Petal It Forward?
Sure, handing out flowers for Petal It Forward on Oct. 23 will definitely draw attention, and if you want to make the job easier for your happiness ambassadors, help them stand out with matching T-shirts — the brighter, the better! Last year, the staff at Leona Sue’s...Petal It Forward: Being a Happiness Ambassador is a Coveted Job
Who wouldn’t want the job of making people happy? That’s exactly what happiness ambassadors get to do Oct. 23 on Petal It Forward day. How you select your happiness ambassadors depends on a number of things — the size of your shop, number of employees and your...Plan Your Petal It Forward Media Strategy
Good timing, relationships, reaching out to radio stations and via social media, and reminders are some of the ways floral teams have had success generating local media coverage for their Petal It Forward events. With this year’s event on Oct. 23, now is the time to...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.