Think the Society of American Florists’ Petal It Forward is “only” about retailers? The big-hearted outreach also provides a chance for those floral professionals who are typically behind the scenes, including growers, suppliers and wholesalers, to experience what...
Partnering with other groups, whether within or outside the floral industry, could give your Oct. 23 Petal It Forward event an extra power boost, say florists who’ve participated in the “random acts of kindness” flower giveaway. Now is the time to start making those...
Making business connections and soaking in educational sessions are the top factors driving floral professionals to the Society of American Florists’ annual convention. The Supplier Expo and New Products Showcase promise to get buyers and sellers talking to each...
Sharing ideas and learning ways to improve your business are the best reasons to attend SAF Amelia Island 2019, according to last year’s first-time participants. Networking was a highlight for Tanya Anderson, co-owner of Wascana Flower Shoppe in Regina, Saskatchewan,...
Let’s face it, dear ol’ dad sometimes gets the short stem when it comes to expressing sentiments with flowers. However, by using practical items as containers and incorporating some edible goodies, many dads would be delighted to receive a floral reminder that they...
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