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Member Spotlight: Mary Lechliter-King of Lea’s Floral Shop
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspirational stories, professional insights, and the opportunity to form new...
Get Ready for a Successful Valentine’s Day
Valentine’s Day is always busy, but this year, February 14 falls on the Monday after Super Bowl Sunday, which could bring additional challenges. The Society of American Florists’ learning hub, Career Connection, has a collection of Valentine’s Day planning resources...
Get Help to Make Your Next Hire
Ongoing labor shortages continue to impact retail florists as Valentine’s Day approaches—and the Society of American Florists is here to help with two new resources: Join SAF on Jan. 11 at 2 p.m. EST for the webinar, Staffing Profitably for Valentine’s Day. With...Get Ready for Wedding Season with a Winning Contract
The holidays are a prime time for engagements, which means happy couples will soon be seeking wedding services from florists. The Society of American Florists has a course to help you create a solid contract. The Elements of a Winning Contract: Sponsored and presented...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.