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When They Go Low, Be Reasonable
Ahead of major floral holidays, such as Mother’s Day, negative or misleading publicity or references regarding flowers and florists can often be found in advertising from gift competitors or stories in the media. The Society of American Florists steps in to ask these...
3 Tools to Promote Prom Flowers
Last year, high school students watched as their end-of-year celebrations were canceled due to the COVID-19 pandemic. This year, they’re eagerly anticipating their celebrations coming back with a little more normalcy. Make sure your customers know you have the prom...
Share Your APW Successes With SAF
It’s Administrative Professionals’ Week and we hope your customers are celebrating the hard-working and devoted administrative professionals on their teams! The week isn’t over yet and the Society of American Florists has resources to help you continue to spread...
3 Tips to Share with Customers for Administrative Professionals’ Week
Research shows that a gift of appreciation will naturally lift an employee’s mood, create a lasting memory, and boost productivity. Plus, giving flowers is a great way to build a strong, lasting professional relationship —more important than ever in today’s pandemic...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.