With Mother’s Day coming up, it’s a good time to make sure customers can find you online. The best way to do it? Optimize your SEO. In a course on the Society of American Florists’ Floral Education Hub, Dan McManus, founder and CEO of the marketing consultancy...
Administrative Professionals Week is April 24-28, which makes it a good time to focus on developing corporate clients. SAF has resources to help show businesses that flowers and plants are proven to benefit their bottom line: SAF’s Impact of Flowers & Plants on...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing inspirational stories, professional insights, and the opportunity to form new industry...
Easter is Sunday, but there’s still time to push for last-minute flower and plant orders for Easter celebrations. Use the Society of American Florists’ resources to help remind your customers to celebrate this holiday with flowers. The resources include: Social media...
April is Stress Awareness Month, which makes it the perfect time to let your customers know that flowers are scientifically proven to provide a sense of calm and can play a significant role in reducing stress. The Society of American Florists has a Stress Less...
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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