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Welcome Springtime with Flowers
Springtime is quickly approaching, bringing warmer weather and new beginnings. While the COVID-19 pandemic may be keeping loved ones apart, there are many reasons to celebrate the season and encourage your customers to connect with flowers. The Society of American...
Learn How to Capitalize on the Houseplant Trend
Curating, caring for and displaying indoor plants has rapidly become one of the biggest trends across all ages and demographics. The pandemic has only heightened the desire to purchase house plants, which means the opportunity to drive sales in this market is huge....4 Resources to Drive Sales for International Women’s Day
International Women’s Day is March 8 and this year the theme is #ChooseToChallenge, which focuses on challenging and calling out gender bias and inequality. Remind your customers to celebrate the women in their lives – especially those challenging biases, inequality...
Flowers Are Here for the Good Times and the Bad
To err is human, and we know that some of your customers might forget to order their Valentine’s Day flowers on time. Be ready to help them get back in their partner’s good graces with designs that work for them – and you! To advertise these options, utilize the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.